ICANN Organization Publishes First Human Rights Impact Assessment

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LOS ANGELES – 15 May 2019 – Today, the Internet Corporation for Assigned Names and Numbers (ICANN) published its first internal Human Rights Impact Assessment (HRIA). The report, which was developed by Löning – Human Rights and Responsible Business, assesses the human rights impacts of ICANN's daily operations.

The Löning team used well-established and respected human rights mechanisms to assess internal organizational processes and procedures in the areas of human resources, procurement, meetings, and security operations. They analyzed and mapped the impacts, prioritizing based on their severity and on ICANN org's ability to leverage change. The Löning team reported overall positive findings along with a set of actionable recommendations to improve the impacts of ICANN's daily operations. Areas of improvement include continuing efforts to raise awareness and train staff on specific issues, as well as formalizing good practices into policies.

ICANN's President and Chief Executive Officer, Göran Marby said, "I am personally committed to respecting the human rights of all ICANN org staff members. This assessment is not only good for the organization, it is also the right thing to do. We now have a clear picture of what we're doing well, and where there are opportunities for continuous improvement."

In the year since the assessment was conducted, ICANN org has focused on needed improvements. A number of the recommendations were already a part of the organization's progression with some completed, some in progress, and some not on the roadmap for reasons suitable to the organization. Marby has asked Susanna Bennett, Senior Vice President and Chief Operating Officer, to lead a cross-functional team that will further this work by evaluating, assessing, and prioritizing the recommendations in order to incorporate the most suitable needs into the ICANN culture.

"ICANN has demonstrated its commitment and embraced its responsibility to enhance human rights, setting itself apart from many global organizations and businesses," said Markus Löning, CEO of the firm, former Commissioner for Human Rights in Germany, and leader of the assessment team.

The report will be translated into the additional five standard UN languages and made available on icann.org.


ICANN's mission is to help ensure a stable, secure, and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world. ICANN was formed in 1998 as a not-for-profit public-benefit corporation with a community of participants from all over the world.

Study on Technical Use of Root Zone Label Generation Rules

Open Date: 15 May 2019 Close Date: 30 June 2019
Originating Organization: ICANN: Global Domains Division
Categories/Tags: Top-Level Domains
Brief Overview:

Third version of the Root Zone Label Generation Rules (RZ-LGR-3) was released for public comment on 25 April 2019, integrating 16 script proposals out of the 28 scripts identified. As the RZ-LGR is being incrementally developed by the community, the RZ-LGR Study Group (SG) was constituted on the request of the ICANN Board to study technical considerations for utilizing the RZ-LGR to determine valid top-level domains (TLDs) and their variant labels in a harmonized manner. RZ-LGR-SG has completed its work and is releasing the Recommendations for the Technical Utilization of the Root Zone Label Generation Rules to seek feedback from the community. RZ-LGR-SG will take into account the community input to finalize the recommendations. The final recommendations will be presented to the ICANN Board for further consideration.

Link: https://www.icann.org/public-comments/technical-rz-lgr-2019-05-15-en

Increase Your Chances of Selling a Domain Name

Let’s talk about increasing your chances of selling a domain name using data and best practices.

Domain names sell for a vast number of reasons, but they often come down to marketing campaigns and branding. Marketing efforts can be catchy taglines, call-to-action terms, or terms that are “sticky” (memorable) and direct everybody to one spot. JustDoIt.com is a great example of a marketing domain name. Nike owns and uses that domain to tie in with its famous slogan: “Just do it.”

Useful branding domains can connect to a company’s main brand name or to products or services within a larger brand. For an example, DeWalt is a main brand name but under the DeWalt brand is a product called Flexvolt. DeWalt uses the Flexvolt.com domain to easily direct people to the Flexvolt line of products.

In both of these examples, the companies redirect (forward) these domain names to specific pages on their main website. The redirect is one option, and a fully dedicated website using the domain name is another.

Extension / TLD (Top Level Domain)

“.com” is statistically proven to be the most popular TLD. It’s called “the king” of top level domains, and for good reason. In fact, nearly 90% of domain name sales are .com domains. If your domain name is a .com, you are already increasing your chances of selling it.


Character length is important to a domain name’s value. This isn’t set in stone – some longer keyword terms will break the rule – but the data shows the relationship between character lengths and sales prices.

  • $100K or higher: 5.8 characters or less
  • $10K-$100K: 6-8 characters
  • $1K-$10K: 8-10 characters

That is some telling data! Domains that are 10 characters or less are the sweet spot. The shorter the name, often the higher the sales price. Now, it’s important to keep something in mind: the domain names that these numbers apply to are terms that make sense or have direct meaning. Often these are dictionary words or combinations of dictionary terms. AAAAABB.com isn’t likely to sell in the $10K-$100K range just because it’s 7 characters long. On the other hand, PullString.com makes sense and is an actual domain that sold for $6,500. VinylWrap.com sold for $7,000. The higher demand (popularity) is often reflected in higher prices.

Capturing the Lead

What people find when they look at your domain name is an important part of the sales process. Can an interested party easily contact you? Will they know that the domain name may be for sale? Does the landing page offer information in the language the interested party speaks? Do you speak the language of the interested party? Is there a phone contact? Is your asking price realistic?

It is a best practice to present an easy path for interested parties to contact you about buying your domain. The best way is to have the domain name go to a landing page that mentions the page is for sale and gives your contact information.

If you aren’t used to negotiating, you should consider using a domain brokerage service to handle the process for you and help you make the most of your sale. It saves you time, and if you pick the right brokerage service, you can trust that the company is working for you and has the resources to close the deal. Uniregistry Brokerage, for example, is a proven leader with the highest median sales price of any existing domain name brokerage firm. In 2018, the mean (average) domain name sale price at Uniregistry Brokerage was $9,200, with a median average sale price of $3,500, nearly $1,000 higher than other leading services.


For any domain name that you would be happy to sell for $5,000 or less, set a “buy now” price to buy it immediately. If you’re not sure, don’t set a price on a whim. In those cases it is a best practice to accept offers and gauge interest. Higher demand should mean a higher asking price. Low demand could warrant a lower but in-line, data-proven price point.


Think, “What would I do? Would I name my brand this? Would I use this term in a major marketing campaign?” Say it, write it, and enjoy it. If the domain isn’t visually appealing, or doesn’t roll off the tongue and present well, it’s less likely that somebody else would consider it. It’s important for a domain to be clear, easy to spell, and memorable.

We hope this information helps you, whether you are buying or selling domain names.

Apply Now: The Asia Pacific Internet Governance Academy 2019

Asia Pacific Internet Governance Academy 2018
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SINGAPORE – 14 May 2019 – Applications for the 4th Asia Pacific Internet Governance Academy (APIGA) 2019 are now open until 7 June 2019.

APIGA is a 5-day capacity development workshop targeted at, but not limited to, undergraduate and graduate students from universities and tertiary educational institutions in the Asia Pacific (APAC). Anyone between the age of 18 and 35 from the region interested in Internet governance issues is welcome to apply. Now in its fourth year, participants will delve into Internet governance issues, the multistakeholder process, and ICANN through an interactive learning experience.

APIGA 2019 will be held in Sejong Hotel in Seoul, Republic of Korea, from 12-16 August 2019. APIGA is co-hosted by ICANN and the Korea Internet & Security Agency (KISA), and is jointly conducted by local, regional, and global organizations involved in Internet governance work.

  • For more information on APIGA and to apply, click here.
  • Successful applications from the Asia Pacific region will receive full Fellowship.
  • For a glimpse of what goes on at APIGA, read the APIGA 2018 blogpost here.


ICANN's mission is to help ensure a stable, secure, and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world. ICANN was formed in 1998 as a not-for-profit public-benefit corporation with a community of participants from all over the world.

ICANN to Participate in the Upcoming Africa Internet Summit

This year, members of the ICANN community and organization will participate in the Africa Internet Summit (AIS) taking place in Kampala, Uganda, from 9 to 21 June, which is a multistakeholder conference on information and communication technologies.

The Summit will bring together industry members and the global and regional Internet community for a series of seminars, workshops, tutorials, and panels.

Since 2012, the AIS has been a key regional event and an effective platform for us to engage with diverse groups of African stakeholders and raise awareness about ICANN and issues affecting the domain name industry.

The summit is co-organized by the African Network Information Centre (AFRINIC) and the African Network Operators Group (AFNOG). ICANN is a platinum sponsor and a key participant of the event, with various activities planned by ICANN org and community members. 

The following table outlines the main ICANN activities at this year's AIS:



15 June

ICANN Workshop for African Registries, Registrars and Registrants
Place: Sheraton Hotel Kampala
Time: 08:30 – 17:30

The workshop will be conducted by ICANN org members, who will talk about ICANN, its major areas of work, and processes. It will include presentations on:

  • Internationalized Domain Names
  • Universal Acceptance
  • Domain Name Marketplace Indicators
  • ICANN's Registrar Accreditation, and Contractual Compliance processes

You can view the full agenda here [PDF, 272 KB].

You can register here.

16 June

Place: Victoria Room, Sheraton Hotel Kampala
Time: 09:00 – 18:30

ICANN will host the ICANN Day for the fifth year in a row. Building on our past efforts, the goal is to continue raising awareness about ICANN's role in the Internet governance ecosystem and foster ICANN's engagement in Africa. This year's agenda will cover some of the hot topics on the global and regional DNS agenda, such as:

  • Universal Acceptance
  • Internationalized Domain Names
  • Evolution of Registry and Registrar Activities in Africa
  • Cybersecurity: DNS as a Critical Component of a Secure and Reliable Internet
  • Ensuring Effective Participation of the African Community in ICANN

Pierre Dandjinou, ICANN VP of Global Stakeholder Engagement in Africa, will also present ICANN's Africa Strategy Implementation Report.

You can view the full agenda here [PDF, 247 KB].

You can register here.

17 and 21 June

AIS Plenary Sessions
Place: Sheraton Hotel Kampala

ICANN will participate in the following plenary sessions during the AIS:

  • 17 June: Opening Ceremony
  • 21 June: IANA Update

You can register for the AIS here.

In addition to the activities listed above, ICANN is holding a YouthCom (Youth Community) Workshop on 13-14 June. This event is organized in partnership with ISOC Uganda Chapter, the National Telecommunications and Information Administration of Uganda (NTIA-U), and the Ministry of Information and Communications Technology of Uganda.

Since 2016, YouthCom has been one of ICANN's key initiatives in the region, aiming to introduce people under thirty to ICANN and the larger Internet ecosystem. It complements our global ICANN NextGen and Fellowship programs, by strengthening them and creating local youth networks that will benefit from ICANN's leadership through trainings and guidance.

For your questions or more information on any of the above, you can get in touch with us at queries.nairobiec@icann.org

We look forward to seeing you in Kampala soon, and hope you will be able to join us at one or more of our activities!

Divesting Your Domain Name Assets

The process of selling your domain name is untested waters for most people. It’s wise to find a trusted, knowledgeable team of professionals to assist and represent you.

Whether you’re trying to divest corporate domain name assets or you are an individual, you may ask yourself: who is the best to work with? Who will help me get the most out of the sale of my domain name? In a battle of big brands and fancy marketing vs. experience, scale, and grit, who do you trust? Who has your best interests at heart? Those are some of the choices you’ll need to make when you decide who can help you sell a domain name you may have owned for 20 years or more.

Whether you are looking to sell your only domain name or a few hundred or thousand domain names, Uniregistry Brokerage is your best choice.


Uniregistry Brokerage consists of over 40 multi-lingual professional domain name brokers who use advanced tools to capture leads, communicate with potential buyers, and stay connected with you. We are available 20 hours per day, connecting buyers and sellers around the world. With over $200 million in domain name sales since 2013, we understand domain names, how to value them, and the best strategies to sell them. Uniregistry Brokerage and its award-winning services continue to impress, with year over year sales growth of 33.43% for 2016-2018.


You can buy, list, and sell domain names directly online with our web interface, or using our intuitive mobile app. Uniregistry Brokerage is the only professional domain name brokerage service whose app will keep you directly connected to all activity on the sale of your domain name in real time. Communicate directly with your broker and see incoming offers, statistics, and much more in the palm of your hand.


Selling over $200 million dollars of domain names means being connected with a lot of exclusive market information. Uniregistry Brokerage has a vast network of domain name buyers, private domain name sales data, and an intuitive sales system to help you manage and follow up on leads. You, as the seller, have access to detailed stats about inquiries, negotiations, offers, and more on your domain name assets.

Competitive Fees

Uniregistry Brokerage offers an up-front, no-surprises, competitive fee structure on successful domain name sales. There are no fees to list a domain name with Uniregistry Brokerage; fees are only charged on a successful domain name sale. What are those fees?

  • 10% commission on Buy Now offered domain names
  • 15% commission on brokered domain name sales

No Minimum Requirements for Your Domain Name

Most domain name brokers are only interested in selling “the very best” domain names. Not Uniregistry Brokerage! Uniregistry is built for scale. It’s proven to sell domain names at a wide variety of price points, consistently holding the highest average median sales price.


We are real people, just like you. We work hard for our success and are driven to find the best way to serve your needs. Uniregistry Brokerage is here for you.

Not sure how much your domain name is worth? Not sure how sale process works from offer to transfer of ownership to payout? We’re here to help and answer any questions you have.

We hope you choose Uniregistry Brokerage, and we welcome you to try our domain brokerage services free of charge. Get started today at https://uniregistry.com/domain-brokerage

ICANN64 Fellowship Program Post-Meeting Report and ICANN65 Statements Of Interest Are Now Available

Big Discounts for Domains, Hosting, SSL and more

LOS ANGELES – 13 May 2019 – The Fellowship Program Post-Meeting Report from ICANN64 is now available here [PDF, 344 KB]. This report is written by fellows and it provides details on their pre-meeting activities, meeting highlights, and plans to stay involved.

The Fellowship Program Post-Meeting Report is a part of the New Fellowship Program Approach, an initiative to increase program transparency and provide the community with more data and information on the ICANN fellows' activities. The report will continue to be published after every ICANN Public Meeting.

In addition, the New Fellowship Program Approach involves published Statements of Interest (SOI) from the incoming fellows before and during the meeting. SOIs for ICANN65 fellows are available here and will continue to be available until the end of this meeting.

Visit the Fellowship Program webpage to learn more and to read past reports.

The ICANN organization welcomes suggestions on how to improve future post-meeting reports. To share your suggestions, please email fellowshipconsultation@icann.org.

SEO or a Premium Domain Name – It Isn’t “Sophie’s Choice” Any Longer

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This is a very real dilemma faced by many uniregistry.com customers. When you are a medium-sized or larger company, you have a budget for securing a great name and a marketing team to promote the brand through advertising, social media, public relations, and SEO. (This doesn’t mean every company, even with deep pockets, is able to secure the name they really want.) 

If they feel the pinch, a company can’t afford to choose between getting a great name or investing in SEO. Startups, smaller businesses, and entrepreneurs feel this pressure acutely. The unfortunate reality is, it isn’t a “Sophie’s Choice” situation any longer – almost all businesses need the best name and the best SEO they can afford. Dreams and aspirations come in all sizes. So do domain names and SEO budgets. Let’s look at how we got here.

SEO is constantly changing. When Google implemented the Panda algorithm in 2011, it created a lot of consternation for website owners. 12% of sites were impacted directly with lower rankings. Panda had completely redefined what Google considered to be a quality website. There was a silver lining, however: Panda provided a new blueprint for web builders and SEO marketers to follow if they wanted to see better search rankings. The implementation of Google’s Hummingbird Algorithm update in 2013 increased the emphasis on what humans actually “mean” when they type something into the search engine. One thing we can be sure of is that Google will keep adapting their search parameters.

What else do we know?

  • SEO methods and marketers will adapt to whatever changes Google makes. This is what you pay them for.
  • The folks you entrust with this task had better be diligent, aware, and up-to-date.
  • SEO will always have some limitations.
  • There is a lot more to successful SEO than technical applications.

While the nuances of search engine optimization may stuff our brains until we fear a “Scanners” type explosion, domain names are much more approachable and easier to understand.

The term “premium domain name” is thrown around quite a bit, sometimes with fairly thin evidence to back it up. The best place to start learning about real domain values is Domain Name Journal (dnjournal.com). There, you can easily see year-to-date sales prices on actual sales. Scroll through a few past years and you will have a much better basis for making your own name decision.

There are many factors that can determine the inherent value of a premium domain name. Here are a few of the big ones.

  • They tend to be shorter. However, well known phrases can command good money even if they are longer.
  • They are easy to remember once heard (they pass the “radio test”).
  • They are rarely misspelled.
  • They create interest. Think of Ring, Zoox, Google, or Zappos – these names just look cool. But so does a zebra – what do you do with them? It’s still up to you to make the brand into something that deserves a great name. Amazon was a jungle and a warrior woman before Jeff Bezos made it the brand of the world’s largest marketplace.
  • They often contain exact-match keywords. If these keywords match what a typical human would type into a search engine, you have a good name and the chance for a category dominator that lends itself to smooth Anchor/Link text. Some examples are UsedCarsForSale, UsedBoatsForSale, and NewportBeachRealEstate. As you can see, great names are not always short. Keyword-rich names will always enrich your SEO efforts.
  • Great domain names are brandable. They eliminate confusion. They become a valuable asset for the company and the face of the business. They clearly define the product or service in consumers’ minds.
  • Premium domain names are often generic, like CeilingFans.com. These are composed of words that rarely conflict with existing trademarks because they are too generic to trademark.

Steli Efti and his team recently acquired Close.com to re-brand their growing company. The business development team at uniregistry.com uses their CRM. Steli points out in his blog entry:

“We knew that owning this domain would illustrate to future customers that we’re here to stay for the long haul.”

This decision goes well past SEO, exact match, keyword, generic, or brand considerations. Every day, every hour, the name Close.com is telling their clients and potential clients, “We will be here for you.”

SEO and a strong domain name is no longer an “either or” proposition. To succeed, a business needs to buy the best name they can afford and pair it with the best SEO people they can put their hands on. If the price of your ideal name is out of your comfort zone, make a counter offer. The worst you will ever hear is, “No.” Ask if the price can be paid off over time. Be diligent and persistent. The price you pay for a quality domain name is only relevant on the day you purchase it. If you buy the wrong domain name, you will think about the price of it every day.

ICANN Board Adopts the FY20 Operating Plan and Budget

Take Control of Your Domain Names

LOS ANGELES – 9 May 2019 – Today, the Internet Corporation for Assigned Names and Numbers (ICANN) announced the Board of Directors adopted ICANN's Fiscal Year 2020 (FY20) Operating Plan and Budget and updates to the Five-Year Operating Plan Update 3 May 2019. The Empowered Community, a mechanism under the ICANN Bylaws to ensure the ICANN Board and organization are accountable, has an opportunity to consider whether it will raise an objection to either or both of these documents before they go into effect.

The FY20 Operating Plan and Budget were the result of 11 months of collaboration between the ICANN org, the community, the Public Technical Identifiers (PTI) Board, and the ICANN Board's Finance Committee. These documents include:

  • An overview of the key elements, cross-functional projects, and activities contained in the FY20 Operating Plan.
  • A summary of six work modules planned for FY20 and a breakdown of the Operating Plan with the budget organized by strategic goal.
  • A high-level five-year overview on ICANN's progress implementing its Strategic Plan.
  • A detailed breakdown of the budget for each portfolio and project.

These documents will go into effect after the Empowered Community have time to consider if it will raise a petition rejecting the Budget, Operating Plans, or the Five-Year Operating Plan Update. Find more information on the Empowered Community actions and upcoming opportunities for participation, here.

Community participation in ICANN's planning process is a cornerstone of transparency and accountability to the global multistakeholder community. ICANN thanks all community members who contributed to this important process.


ICANN's mission is to help ensure a stable, secure, and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world. ICANN was formed in 1998 as a not-for-profit public-benefit corporation with a community of participants from all over the world.

Uniregistry and Intercap Registry Proclaim Successful Launch of .inc TLD

Big Discounts for Domains, Hosting, SSL and more

NEWPORT BEACH, Calif., May 7, 2019 / -- Uniregistry Inc., a global leader in Registry services, in partnership with Intercap Registry Inc., celebrated today the General Availability of the new .inc Top Level Domain (TLD) after a successful Sunrise and EAP. The .inc domain is being adopted by companies across multiple industries for corporate sites, newsrooms, investor relations pages, employee portals and more.

Intercap Registry's decision to partner with Uniregistry as its Registry Backend Services Provider followed a competitive procurement process through which Intercap Registry evaluated several leading providers in the field.

"Our procurement process focused on selecting a provider with robust technical capabilities while holding itself to the highest operational standards, combined with outstanding personnel and the ability to deliver on strategic and innovative goals. Compared to established players, Uniregistry provided the best value based on our objective criteria and requirements. Their ability to take care of all aspects of running the extension, from the Registry platform to an integrated Registrar allowing direct sales, was exactly what we needed to focus on the core of our project. Choosing Uniregistry was an easy decision," explains David Cochran, managing director at Intercap Registry. 

Uniregistry has emerged as a leader in the Backend Services Industry due to its innovative and comprehensive TLD Operator solution, backed by capabilities to take care of all aspects of domain name use, development and management under one roof. Enjoying a 100 percent up-time across its TLDs, Uniregistry operates an accredited Registrar alongside a state-of-the-art Registry platform that supports value-added products based on patent-pending technologies.

An agile and experienced team, with years of experience marketing TLDs allows Uniregistry to facilitate a direct connection to every major registrar in the world, ranging from the corporate domain providers to the largest retail providers, as was demonstrated during the successful launch of .inc. Additionally, any .inc domain registered could also benefit from Uniregistry's secondary market team of experienced brokers and be listed on its domain name marketplace that has sold over $250 million in domains. This unparalleled mix of expertise and hands-on experience from industry veterans puts Uniregistry in a unique position to support TLD owners from the initial concept all the way to the actual operation, including mobilizing its dedicated staff to help partners set-up and staff their Registry.  

"We are pleased to work in partnership with Intercap Registry to help facilitate the development and adoption of .inc around the globe and look forward to supporting additional TLDs who stand to benefit tremendously through the utilization of our Backend Services and the innovative tools created in-house by our multi-faceted team," explains Kanchan Mhatre, COO of Uniregistry.

With General Availability starting today, Uniregistry looks forward to an additional surge of interest from its Registrar partners and their business clients.

About Uniregistry Corp.

Since its inception in 2012, Uniregistry, an operator of 26 TLDs, has also gained a reputation as an exemplary Backend Provider focused on enabling TLDs around the globe to increase the value of their extensions. Whether working for the Registry, the Back End, the Registrar or the Marketplace, a dedicated team of 125+ industry experts collaborate daily to fulfill Frank Schilling's vision of providing customers the necessary tools of the domain trade under one roof. Visit www.uniregistry.com for more details.

About .inc

Launched on March 27, 2019, .inc is the domain ending that means business. With member benefits from industry-leading brands like LegalZoom, WeWork, Square, Google Ads and Delta Air Lines included, .inc is a comprehensive solution for businesses of all sizes. Visit www.get.inc for more details.

About Intercap Registry Inc.

Intercap Registry Inc. owns and operates leading internet media businesses with a vision of building long term value, trust, and credibility. Intercap Registry Inc. is launching .inc as the domain ending that means business.

SOURCE Uniregistry

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