Orion Advisor Solutions Looks to Have Acquired Orion.com

There have been some stellar six, seven, and eight-figure one-word .COM domain sales recently and while some, such as the $30 million Voice.com sale, have been disclosed publicly, there are plenty of deals happening behind the scenes.

One such recent deal looks to be Orion Advisor Solutions' (Orion) acquisition of the premium one-word domain Orion.com. Orion is a subsidiary of NorthStar Financial Services, a financial services firm with over $650 billion worth of assets under management....

Orion Advisor Solutions Looks to Have Acquired Orion.com
Liquid Web WW

To Price or Not Price Your Domain Name

When I got in the business over nine years ago, SEDO MLS was not launched yet, and Afternic DLS was in its infancy. When they launched, there was a significant push from both organizations to price your names. The "make offer" world of domains changed to more of a blended approach. Since then there has always been a stigma that BIN (buy it now) names are low-value names.

Those who price their names can get more exposure for their inventory using those services, but it also serves a very valuable purpose with our clients at Uniregistry.

Before you stop reading this article and say, "I am not going to sit there and price ALL of my names, that will take me forever," I am not asking you to. What I am suggesting is you provide prices as quickly as you can to any qualified lead that comes knocking unless there is a specific reason not to.

Why do I say this? I can back it up with data.

I have been working here at Uniregistry for 6.5 years. One of the many responsibilities I have is pricing names or reviewing prices on names as interested parties come in. We provide pricing services for many of our clients, but the one I will be pulling data from will be the NAMedia, a.k.a. Frank Schilling’s portfolio and compare it to other sellers of similar quality portfolios that use the very same technology and services.

First things first.

I do not price the same names over and over. We set a one-year expiration on all of our prices. We price higher than market value in most cases. This extra padding acts as an insurance policy in case the value changes for whatever reason. Also, popular names would have to be priced daily and would be a total waste of our time.

How do you set a price expiration in your Uniregistry account? Simple:

  1. Log in to your account at Uniregistry.com by clicking the "Log in" button in the upper-right corner of the homepage.
  2. In the top navigation bar, click the arrow next to "Market" and select "Market Options" from the drop-menu to enter your Market Profile.
  3. On the left navigation bar, click "Sales Preferences", the 4th item from the top.
  4. Next to "Quoted prices valid for", you can now set price expiration for your names for sale. We set a one-year expiration on our prices.

Back to the data.

Additionally, we have a base price that we have tested in different buckets over the years. That means the lowest we price a name is X even if it is worth less than that amount. Then we will discount from there.

If YellowDogDetroit.com is a name we own (which we don’t!) and our base price is $15,000 (which it is not) we both know that name is not worth 15, but we would price there anyway and move on.

The number of inquiries is one of our favorite metrics. Same with qualified offers. Some names are like volcanoes that are rumbling, smoking, and spitting lava. Just a matter of time before it blows! The interest keeps coming in, and so do the offers. It is a matter of when not if. Other names when you get your buyer you best pounce and get it sold as soon as possible.

Frank is one of if not the most successful domain investor of all time. I am not trying to get a promotion or a raise for writing this, it’s a fact. I guess that can be a discussion for another post. Since starting my time here we have sold over $105,000,000 worth of domains out of Frank’s portfolio alone. Let me tell you a little secret. 126,000 of his names have never received a single purchase inquiry. Not one. I will say it again. Not one.

Every single day I price names that have never been priced. We sell names that have never had an inquiry except for that one buyer every single day.

These names are not your battleships, they are your standard basic names that no one brags about when they sell them. They don’t go on Ron Jackson’s list or if they do they are usually buried at the bottom. They make up the majority of our sales. I bet if you are an avid domainer they make up a lot of your own sales. The problem is that the buyer can vanish as quickly as he came when they are gone they do not come back.

Names like:

ZoomPeople.com (for sale)
Tangeras.com (please buy it!)
FreeReggae.com we just sold for $5,000
Udry.com we just sold for $5,000

If you have gotten this far reading this article then you are certainly an avid domainer. That means you can price a domain relatively quickly. I can in seconds. Most of the time.

Instead of asking for an offer, why not provide a price? Even if it is a very high one? It will take you about the same amount of time.

Or the worst side just not responding in a reasonable amount of time.

I took a look at multiple portfolios where sellers employ strategies opposite to this one:

  • Requiring a minimum offer first even though the buyer is clearly qualified.
  • Requiring a minimum offer first then when receiving it asking for a higher minimum offer.
  • Not responding in a timely manner. We respond in hours on average. Some of the clients average days, weeks or months.

I did a lot of different calculations comparing them to NAMedia, and this is what I found:

  • The average sale price comparing all sales below $10,000 USD is almost 30% higher.
  • The conversion rates (very hard to accurately deduce this number) is exponentially higher. The sales cycles are shorter.

The most basic viewpoint is if the Brokers are chasing for a price, then they aren’t on the phone selling your names.

Everyone wins. The buyer gets the name. You get more money, and in the end, doing less work for it. See for yourself here are some of the sales I am referring to that we made over the last 12 months that had little to no inquiries. We priced fast and sold them fast, and far above industry average/values:

The columns are the domain, the sold price, the sale cycle, and the number of inquiries the domain has received.

  • Sale Cycle is the amount of time from the day the buyer inquired to when we received the funds.
  • Number of Inquiries: The number of leads we have received. This includes misdirected buyers (people who are confused and potentially are looking for a product or service, not actually interested in purchasing the domain) as well.
Domain Sold price Sale cycle Inquiries
heartvalves.com 9500 13 8
centurybaby.com 9500 5 3
heartvalvereplacement.com 9500 20 3
militaryreunions.com 9367 1 7
breakerbox.com 9000 19 9
debtsale.com 9000 2 7
hobbyexchange.com 8800 7 2
videoadz.com 8750 6 4
consumeropinions.com 8500 18 7
bedays.com 8500 1 1
lifespurpose.com 8400 11 8
christianartgift.com 8000 2 10
designarchitects.com 8000 8 8
pogis.com 8000 10 7
casinotalk.com 8000 4 6
mlna.com 8000 16 3
bileductcancer.com 8000 5 2
weekendsport.com 7992 21 2
logmanager.com 7980 5 7
tampamoving.com 7500 14 8
gronda.com 7500 15 5
smashups.com 7500 2 4
onlinetarot.com 7000 2 8
lasvegasballpark.com 7000 1 6
hoophub.com 7000 8 6
metaplanet.com 7000 4 2
termometropolitico.com 7000 6 2
videographer.org 7000 8 2
jetdrives.com 7000 13 2
termometropolitico1.com 7000 12 1
santorinigreece.com 6500 5 10
exoticblvd.com 6500 1 3
lowmiles.com 6000 1 10
policyexchange.com 6000 3 10
stepwell.com 6000 4 8
keobong.com 6000 16 8
appliancehub.com 6000 1 7
catamaranforsale.com 6000 1 6
unionrock.com 6000 13 4
hestens.com 6000 2 3
roofinsulation.com 6000 1 1
carloanrefinancing.com 6000 7 1
oldfarmer.com 5500 10 9
emergencyusa.com 5500 7 7
winecellars.net 5500 1 1
americanchallenge.com 5000 1 10
floridawindows.com 5000 2 10
famoc.com 5000 9 10
binaryfinary.com 5000 12 10
22red.com 5000 1 9
malibudesign.com 5000 7 9
travelmaine.com 5000 7 9
soothingsounds.com 5000 1 8
allergy.ca 5000 1 8
freedomtrucks.com 5000 3 8
nightstrike.com 5000 4 8
coloradostorage.com 5000 1 7
socas.com 5000 2 7
shinzen.com 5000 5 7
triviapop.com 5000 11 7
mednet.org 5000 1 6
babyid.com 5000 1 6
wisesecurity.com 5000 1 6
m-flow.com 5000 8 6
contingentworkforce.com 5000 8 6
irater.com 5000 10 6
envirobox.com 5000 4 5
shedplan.com 5000 1 4
althea.co.uk 5000 7 4
torontovip.com 5000 12 4
medulloblastoma.com 5000 1 3
equipmentcheck.com 5000 3 3
centralhost.com 5000 4 3
dnageek.com 5000 4 2
govweb.com 5000 16 2
holidaychina.com 5000 3 1
homeequityloans.ca 5000 5 1
nauticalcharters.com 5000 7 1
divingshop.com 5000 7 1
labtechnologies.com 5000 9 1
mosaicfitness.com 5000 15 1
doggame.com 4985 8 10
lettremotivation.com 4975 15 5
everpost.com 4903 2 8
catapulting.com 4800 2 1
windowusa.com 4500 1 8
sudteerak.com 4500 9 4
metropolitanwest.com 4500 4 3
nursingmalpractice.com 4500 14 2
videovortex.com 4000 12 9
gelmax.com 4000 20 8
ethicalcode.com 4000 2 6
laxlimos.com 4000 5 6
chastitydevice.com 4000 6 6
animalquiz.com 4000 18 6
masterpeche.com 4000 1 5
penguingraphics.com 4000 1 5
secrettours.com 4000 1 5
ilua.com 4000 4 5
canadabetting.com 4000 9 5
gelcaps.com 4000 1 4
fixzilla.com 4000 15 4
phototrivia.com 4000 1 2
fantrivia.com 4000 1 1
freeclassifieds.co.uk 3870 12 9
geografiageral.com 3800 16 3
dealerfeedback.com 3500 13 10
sportsvillage.com 3500 2 8
heartofla.com 3500 9 8
lacrosseball.com 3500 13 8
stadiom.com 3500 8 7
hardwaretool.com 3500 15 7
customlongboards.com 3500 7 6
drivewaymarkers.com 3500 8 6
beadswholesale.com 3500 16 6
dallasoffice.com 3500 18 4
urbanexploring.com 3500 19 4
helloeden.com 3500 1 3
oldtownshops.com 3500 6 3
ontariohealth.com 3500 8 3
albuquerquehottubs.com 3500 17 3
garageplans.net 3500 3 2
tokyogoods.com 3500 12 2
marblesink.com 3500 18 2
dallasoffices.com 3500 18 1
vegastitle.com 3400 14 1
camptent.com 3390 9 6
exhumation.com 3320 6 2
luxurylaser.com 3300 1 2
chainlock.com 3180 3 10
chromecare.com 3000 1 8
trailerworks.com 3000 8 8
jufo.com 3000 1 7
diabetictestingsupplies.com 3000 1 6
jedburgh.com 3000 5 6
footrail.com 3000 6 6
texasaircraft.com 3000 19 6
suitofarmor.com 3000 1 5
modernteam.com 3000 5 5
webcartridge.com 3000 21 5
smartappraisal.com 3000 19 4
brooklynrents.com 3000 1 3
bedbugbite.com 3000 1 3
homesaround.com 3000 4 3
xcops.com 3000 6 3
nigk.com 3000 15 3
termgroup.com 3000 1 2
goodcalories.com 3000 1 2
testingsupplies.com 3000 1 2
zeroapr.com 3000 3 2
gardetemps.com 3000 6 2
tulleys.com 3000 15 1
paints.ca 3000 15 1
nanosize.com 2972 1 7
football5.com 2780 8 7
usaharvest.org 2700 14 1
lifeflower.com 2500 14 10
sempower.com 2500 1 9
benfarmer.com 2500 5 9
phoenixremodeling.com 2500 15 9
schoolbooster.com 2500 1 8
highrollerz.com 2500 17 8
wafels.com 2500 2 7
cryptomentor.com 2500 12 7
autoblowjob.com 2500 1 6
thatsliving.com 2500 17 6
plumbingfixtures.com 2500 1 5
hawaiivolcano.com 2500 4 5
vegaspros.com 2500 1 4
spley.com 2500 1 4
nysummit.com 2500 1 4
riversea.com 2500 1 4
treesandshrubs.com 2500 10 4
applicationdesk.com 2500 14 4
villapositano.com 2500 15 4
restroompartition.com 2500 1 2
startamerica.com 2500 1 2
bosquedelapache.com 2500 4 2
gamingchairs.net 2500 9 2
grandcaymancondos.net 2500 1 1
southport.net 2500 4 1
holichow.com 2500 5 1

As you can clearly see while some strategies have the buyer having to make a minimum offer of x,xxx we have already quoted, negotiated, and collected.

Want to give it a try?

Email jordan@uniregistry.com or call him at 1-949-416-2555 x8342. He will help you get set up.

Until next time folks,

Happy Hunting

Jeffrey M. Gabriel
Vice President of Sales


Liquid Web WW

Thank you to Marrakech, Bonjour to Montréal

Two words have always defined ICANN: evolutionary change. That principle is well established, regardless of whether we are talking about the community, the organization, or the Board. Evolutionary change will frame ICANN’s next Public Meeting, ICANN66, in Montréal, Canada.

As ICANN65 draws to a successful close and we express our gratitude to our gracious hosts in Marrakech, we are hoping that you are also looking ahead to ICANN66 scheduled for 2-7 November 2019.

The Montréal meeting will be an important one. It is an Annual General Meeting. That means there will be a lot happening.

We will be saying farewell to a handful of Board members, including Board Chair Cherine Chalaby, as we welcome his yet-to-be-named successor.

Also, the At-Large community is holding its leadership development summit meeting, ATLAS III, in Montréal, which will draw At-Large participants from around the globe.

And don’t forget one of the biggest changes that you can expect at ICANN66 – the weather. You will be going from temperatures around 33°C (91°F) here in Marrakech in June to roughly around 7°C (45°F) in Montreal in November. Don’t think of it as “cold,” instead think of it as  “brisk.” The temperatures will be nice enough to explore one of the most beautiful cities in North America, while also attending a meeting that will help determine ICANN’s future.  

Safe travels home from Marrakech and we hope to see you in Montréal in November. 







Keyword Researcher

Where Automated Domain Name Appraisals Get It Wrong

Domain names are unique, every single one of them. There are no two exactly the same, so how do you appraise the value of a specific domain name?

You can’t really! Plain and simple, a domain name is a 100% unique asset.

Many try to use physical real estate to compare domain name pricing. City, street, neighboring home cost, past sales, building costs, price per square foot and so on but none of that compares to pricing a domain name.

The magical algorithm of pricing a domain name occurs when somebody had seen the need to create a pricing tool to place a value on a specific domain. These algorithms can consist of 5, 10, 20, or more data points that relate to domain names in some fashion, all mainly relying on third-party data. Can all this data gathered be helpful in some fashion? Yes, but always keep in mind that no two domain names are exactly alike.

Apple to Apples

In domain name form, there will always be “the better one”. Is Apple.com better than Apples.com? Data is going to add some confusion. Data sees “apple” in apples. Data doesn’t know that often times the plural of a term kills a brand name. Humans do. Apple may seem popular but would apple be so popular without the billions of advertising dollars behind the brand Apple? Popularity/Demand plays a major role in the pricing of a domain name.

Using an automated domain name appraisal tool, you will often see relations: .com, short, highly searched…. = $xx,xxx . Then some data to back it up, which likely will display: Monthly search volume, type-in scores, exact and broad searches, similar sales, advertising costs per click and maybe even some more.

  • Apples.com Estibot Appraisal: $159,000 USD / GoDaddy's GoValue "Above $25,000"
  • Apple.com Estibot Appraisal: $6.325 Million USD / GoDaddy's GoValue "Above $25,000"

Can you compare Apples.com to Presto.com? No, but automated appraisals do because the two domain names have something in common. Well, actually, many things in common. The TLD, .com. They are both 6 characters in length. Both show popularity/demand in search engine data (data doesn’t know that Presto is a pretty popular small appliances brand and several other brands under the same name, because it's mixed in with the data of an English dictionary word). Both have been registered for over 20 years…

The reality is, somebody paid real money for Presto.com. How much? $10,000? $50,000? $100,000? On February 4, 2018 E La Carte paid $150,000 USD for the domain name Presto.com. That is a lot of money, at least for some. Maybe they would have paid $300,000 and still be happy. Would another company, National Presto Industries, Inc. be willing to pay $300,000 right now for the Presto.com domain? Very likely as they are “stuck” with the second rate, non-brand matching domain name GoPresto.com. Not very professional looking or sounding, when they brand simply as Presto. Not only doesn’t “Go Presto” exactly match the companies branding, instantly creating confusion, they also have to “fight” to not be overshadowed by the Presto.com brand that offers restaurant technology.

Oh, there is also Presto Products, Amazon Presto, Presto Lifts, Nike Presto, Presto Engineering, Presto Tape and thousands more Presto branded things in this world. Only one can own the best .com domain.

Automated domain name appraisals are confused, so don’t let them confuse you. Experience is your best friend when it comes to pricing a domain name for purchase or sale. A trusted valuation will best come from a professional in the domain name industry, often times from a trusted domain broker.

Although it can be fun to use an automated domain name appraisal tool, they are as reliable as a cardboard boat in water.

Why the €700,000 Links.com Sale Was a Record Breaker for Sedo

This morning, Sedo announced via Twitter that they sold the domain name Links.com for €700,000. The domain marketplace routinely brokers six-figure sales including the recent $400,000 Casinos.org sale, but what makes this more interesting is that Links.com was sold at the "buy now" price without the involvement of any domain name broker.

The €700,000 sale makes Links.com the most expensive fixed price domain sale ever on...

Why the €700,000 Links.com Sale Was a Record Breaker for Sedo

2019 ICANN Multistakeholder Ethos Award Honors Kurt Pritz

MARRAKECH, MOROCCO – 24 June 2019 – The Internet Corporation for Assigned Names and Numbers (ICANN) is honored to announce the recipient of the 2019 Multistakeholder Ethos Award is long-time member of the ICANN community, Kurt Pritz.

The selection panel of representatives from ICANN Supporting Organizations and Advisory Committees recognized Pritz's dedication to ICANN's multistakeholder model and his ability to achieve consensus among groups with disparate views and priorities.

The Multistakeholder Ethos Award honors members of the ICANN community who have invested in consensus-based solutions and contributed in a substantive way to policymaking within the ICANN ecosystem.

Pritz recently chaired a working group mandated to resolve one of the most significant issues in the ICANN community, a replacement framework for WHOIS. In addition to his work with the Expedited Policy Development Process (EPDP) on Temporary Specification for Generic Top-Level Domain (gTLD) Registration Data, Pritz has also participated in other ICANN working groups and Policy Development Processes such as the New gTLD Subsequent Procedures Policy Development Process.

Pritz is a Strategic Planning Board member of UK Creative Ideas, operator of the .art domain registry. He is a former ICANN organization employee, serving in a number of senior roles between 2003 and 2012.


ICANN's mission is to help ensure a stable, secure, and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world. ICANN was formed in 1998 as a not-for-profit public-benefit corporation with a community of participants from all over the world.

Keyword Researcher

Ten Things You Didn’t Know About Morocco

One of the unique aspects of the ICANN community is its truly global nature and the opportunity to meet and work with people from across the world. We’re getting that chance again here in Morocco – a country with a rich history, diverse culture, and a growing Internet community.

  1. Green Giant: Morocco is a world leader in renewable energy deployment with an aggressive strategy to provide more than 50% of electricity from renewable sources by 2030. The Noor Complex near the town of Ouarzazate on the edge of the Sahara is the largest concentrated solar plant in the world, which produces enough electricity for more than a million people.
  2. Literary Pedigree: Moroccan novelist Tahar Ben Jelloun has been shortlisted for the Nobel Prize twice and won France’s most prestigious literary award, the Prix Goncourt, for his works about Moroccan culture and identity. Another Goncourt winner, “Chanson Douce” (known as “The Perfect Nanny” in English) from Moroccan-born author Leïla Slimani, was recently an international bestseller. Morocco’s status as a crossroads for various cultures, religions, and languages has long been an inspiration for European and American writers like Paul Bowles (“The Sheltering Sky”), Jean Genet (“Our Lady of the Flowers”), and Tennessee Williams (“Cat on a Hot Tin Roof”).
  3. Ancient Library: One of the world’s oldest working libraries can be found in Fez, Morocco. The Al-Qarawiyyin library holds a collection of texts dating back to the 7th century. The library is part of an educational complex and mosque founded in 859 by Fatima Al-Fihri, the devout daughter of a wealthy Tunisian merchant. Another woman, Fez native Aziza Chaouni, directed the extensive renovations that brought Al Qarawiyyin back to its former splendor, reopening to the public in 2016.
  4. Digital Development: Morocco is building its digital economy to help boost economic growth. The Kingdom recently signed on to a new framework with the World Bank which includes an initiative to “accelerate Morocco’s adoption of digital technology as a source of improved services, growth, and jobs.” One startup that has seen some success is “Ville Propre” or Clean City, a mobile social networking app where users post pictures of uncollected trash or potholes and the app sends the information to authorities for cleanup. The World Economic Forum and the Bahrain Economic Development Board recognized Clean City as one of the 100 top Arab startups shaping the region’s digital future.
  5. Hollywood in the Desert: Some of the most famous movies in the world have filmed in Morocco, including “Lawrence of Arabia”, “Gladiator”, and “The Bourne Ultimatum.” Atlas Studios, located south of Marrakech, claims to be the largest movie studio in the world, occupying 322,000 square feet of desert near Ouarzazate. Most recently, the dramatic ksar (fortified town) of Aït Benhaddou, a UNESCO World Heritage site, was featured in hit television show “Game of Thrones”.
  6. Argan Oil: For hundreds of years, Moroccans have used argan oil to fade scars and treat skin ailments like eczema. Arduously extracted from the seed of the thorny argan tree, the oil has recently become one of Morocco’s most important exports. Dozens of women’s argan oil cooperatives have sprung up, providing jobs and helping the economies of Berber communities.
  7. Adventure Rally: The Africa Eco Race features cars, bikes, trucks, and experimental vehicles racing from Europe, through Morocco, to Senegal. This rally, a successor to the famous Dakar Rally, seeks to add eco-awareness to the adventurous off-road race. The 2020 Africa Eco Race will start in Monaco, with five stages in Morocco, six stages in Mauritania, and finish at the famous Lac Rose near Dakar, Senegal.
  8. Delicious History: Marrakech’s signature dish is tanjia, beef or lamb slow cooked with preserved lemon and herbs in a distinctive earthenware pot. The tanjia pot is traditionally cooked in communal furnaces within the medina, and the dish has become known as a working man’s lunch.
  9. Modern Art Pioneer: Mohammed Melehi is one of the most influential Moroccan artists of the modern era. Known for bright geometric wave motifs, his art links the American Pop Art and European Bauhaus movements with Islamic art. His work is in many international museum collections including the Centre Pompidou in Paris, the Museum of Modern Art in New York, and the Arab Museum of Modern Art in Doha, Qatar.
  10. Cat Culture: As you walk around Marrakech, you will see a striking number of cats everywhere from souks, to restaurants, to sleeping in doorways.

Top Topics: Showcase Your Libra Domains; nPay.com for $25,000 – Deal Or No Deal?…

It’s rare to hear from the owner of an ultra-premium domain name on their reasons for selling a domain name, but the original registrant of Coconut.com commented on a recent story to explain his rationale for selling the name to James Booth (@BoothDomains). According to the comment, “nobody was serious until James showed up.”

Here are this...

Top Topics: Showcase Your Libra Domains; nPay.com for $25,000 - Deal Or No Deal?...
Keyword Researcher

Marhaba, Bienvenue, and Welcome to Marrakech!

We are honored to welcome the global ICANN community to Marrakech, Morocco, for ICANN65. The ambitious Policy Forum agenda, featuring outreach and cross-community sessions, was developed by ICANN’s Supporting Organizations and Advisory Committees. A few important policy topics to be discussed include: the next round of new generic top-level domains (gTLDs), next steps for the Interim Registration Policy for gTLDs, and ICANN’s next five-year Strategic Plan.

ICANN65 will be the twelfth ICANN Public Meeting held in Africa, and the third one in Marrakech, Morocco. We are grateful to our local hosts from Morocco’s National Telecommunications Regulatory Agency for their partnership. Capacity development is especially important in the African region and is a key priority for ICANN. Africa is a continent of great digital potential and, by hosting ICANN Public Meetings in the region, we hope to expand opportunities for our regional community to participate in policy development. If you are new to the policy development process, I encourage you to explore the Developing Policy at ICANN webpage, which features essential details about the crucial role ICANN plays coordinating policy in the Internet ecosystem. The information is available in all six U.N. languages. We need your participation to help us set new and ambitious goals on both global and local levels.

We welcome and support new voices in the ICANN community. The diversity of our community is crucial to strengthening policy development and is what makes vibrant and multicultural Marrakech a fitting host.

I look forward to seeing you all at ICANN65!