Uniregistry Brokerage Boasts Impressive 2016-2018 Sales

Domain sales data for 2016-2018

Take Control of Your Domain Names

Uniregistry Brokerage’s team of more than 30 highly trained, multilingual domain name sales professionals have been working hard on behalf of our clients, and we wanted to show you our domain name sales data for the past 3 years.

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Yearly Results:

In 2016, Uniregistry Brokerage closed $33,819,931.20 in total domain name sales. To give you an idea of what it took to achieve this, our brokers placed 264,822 phone calls with prospective buyers. We sent millions of emails following up on leads and communicating about buyer questions, concerns, and negotiations. The combined efforts by our brokers resulted in 4,076 domain name sales in 2016.

In 2017, Uniregistry Brokerage closed $38,936,880.54 in total domain name sales. Our brokers communicated by telephone with domain name buyers 351,502 times. The combined efforts resulted in 5,236 individual domain name sales for 2017.

In 2018, Uniregistry Brokerage closed $50,100,177.46 in total domain name sales. Uniregistry Brokerage worked the phone hard and often. By year’s end, Uniregistry Brokers had placed 383,104 phone calls on behalf of our clients and sent 21,997,270 emails following up on leads or communicating directly with buyers. The combined efforts of the team resulted in 5,445 total domain names sold in 2018.

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Uniregistry Brokerage had a combined sales growth of 32.49% from 2016-2018.

World Reach

Uniregistry Brokerage sold domain names to buyers from 111 different countries in 2018. By expanding the team to include professional domain brokers speaking over 14 different languages, we achieved huge growth rates in many countries. We have also seen great success with native-language-resolving landing pages and local phone numbers based on the geographical location of the visiting customer on the "For Sale" pages. The Uni "Sales Landing" pages are performing very well to capture leads, and we are excited about several new technologies being used with them.

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Domain Sales Month by Month

We wanted to share another rare snapshot with you: month by month domain name sales data for 2018 by the Uniregistry Brokerage team.

  • Jan: 456 domains sold, average sale price $7,322 with a total of $3.3M
  • Feb: 408 domains sold, average sale price $10,181 with a total of $4.1M
  • March: 501 domains sold, average sale price $9,272 with a total of $4.6M
  • April: 498 domains sold, average sale price $10,093 with a total of $5M
  • May: 514 domains sold, average sale price $9,576 with a total of $4.9M
  • June: 416 domains sold, average sale price $10,573 with a total of $4.3M
  • July: 437 domains sold, average sale price $8,510 with a total of $3.7M
  • Aug: 480 domains sold, average sale price $8,049 with a total of $3.8M
  • Sept: 432 domains sold, average sale price $9,516 with a total of $4.1M
  • Oct: 453 domains sold, average sale price $10,653 with a total of $4.8M
  • Nov: 444 domains sold, average sale price $7,865 with a total of $3.4M
  • Dec: 406 domains sold, average sale price $8,873 with a total of $3.6M

The Uniregistry Brokerage team sold an Average of 453 domain names per month in 2018.

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Quick Hits

Here are some more data points that we feel are fun and helpful.

The highest domain name sale of 2018 was a 2-word .com domain name that sold for over $1 million dollars. 8 of the top 10 domain name sales in 2018 were private and the exact sale amount/domain name cannot be shared due to NDA. 58 domain names sold for at least $100,000 or more in 2018. Of those 58, 56 were .com domains. There was also 1 .net and 1 .co.uk. Of the 58 domains that sold for more than $100K, the average length was 5.8 characters.

1,005 domain name sales were between $10,000 and $99,999 in 2018. The average length of these domain names was 8 characters. In 2017, we sold 900 domains in the same price range and the average character length was 8.3 (without the TLD). This has been a steady rise from 2016, which saw 785 domain sales in the price range and an average character length of 8.59. There are slight trends toward shorter character length and an increase in volume.

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$1,000 to $9,999 USD Data

  • 2016: 2,924 total domains sold. Average Character Count: 9.3
  • 2017: 3,490 total domains sold. Average Character Count: 9.6
  • 2018: 3,742 total domains sold. Average Character Count: 9.5

86.86% of all domain names sold by the Brokerage in 2018 were .com domain names. 2.3% were .net and 1.9% were .org.

Mean (Average) and Median Sales Data

  • Mean (Average) sales price for 2016 was $7,436
  • Median sales price for 2016 was $3,450
  • Mean (Average) sales price for 2017 was $7,436
  • Median sales price for 2017 was $3,333
  • Mean (Average) sales price for 2018 was $9,200
  • Median sales price for 2018 was $3,500

Structure of the Domain Names

Think only short, 1-word domain names sell? Not even close. Again, in a rare view of the data, we’re breaking down what sold by splitting up the data by “type.” The following data is based on English dictionary terms. “Other” is classified as Alphabet+Numeric, Numeric with a hyphen, Acronym+Keyword, not a dictionary word, and similar exceptions.

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2016

  • 4,076 total domains
  • 357 one-word domains
  • 1,765 two-word domains
  • 286 three-word domains
  • 481 one-to-four character domains
  • 1,259 other domains

2017

  • 5,236 total domains
  • 408 one-word domains
  • 2,374 two-word domains
  • 392 three-word domains
  • 523 one-to-four character domains
  • 1,608 other domains

2018

  • 5,445 total domains
  • 404 one-word domains
  • 2,363 two-word domains
  • 423 three-word domains
  • 538 one-to-four character domains
  • 1,799 other domains

Uniregistry Brokerage is investing heavily in technologies, infrastructure, and design in 2019 to continue helping our customers succeed with the very best domain name sales platform and service in the industry. Visit Uniregistry Brokerage today https://uniregistry.com/domain-brokerage.

Proposed IANA SLAs for Publishing LGRs/IDN Tables

Open Date: 10 June 2019 Close Date: 26 July 2019
Originating Organization:

Internet Corporation for Assigned Names and Numbers (ICANN)

Categories/Tags: IANA Naming Function Contract, ICANN/PTI Contract, PTI, IANA SLAs, IDN Tables, LGRs, SLA Change Process
Brief Overview:

Purpose: As required by the IANA Naming Function Process for Amending the IANA Naming SLAs, the purpose of this public comment proceeding is to obtain community input on a proposed new SLA which would define expectations of request processing timeliness for Label Generation Rulesets (LGRs). If adopted, the new requirements will be added to the performance metrics as defined in the Service Level Agreements for the IANA Naming Functions Contract. The Repository of IDN Practices supports internationalized domain names (IDNs) by promoting the sharing of registry IDN policies. The IDN Repository houses the IDN tables or LGRs for registries that offer IDN registrations. The IANA naming functions include maintaining the LGRs through processing requests for the publication or modification of the rulesets for each TLD registry.

Current Status: According to the Process for Amending the IANA Naming SLAs, the Customer Standing Committee, PTI, and ICANN have agreed upon the new metrics, and now seek community consultation through this public comment process.

Next Steps: Feedback from this public comment period will be considered for the final SLA recommendation.

Link: https://www.icann.org/public-comments/proposed-iana-sla-lgr-idn-tables-2019-06-10

Revisions to the ICANN Bylaws re SSAC and RSSAC Leadership

Open Date: 10 June 2019 Close Date: 26 July 2019
Originating Organization: Internet Corporation for Assigned Names and Numbers (ICANN), Legal
Categories/Tags: Bylaws
Brief Overview:

Both the Security and Stability Advisory Committee (SSAC) and the Root Server System Advisory Committee (RSSAC) are undergoing Organizational Reviews pursuant to ICANN's Bylaws. In each of those reviews, there is an identified need to update the leadership references contained within ICANN's Bylaws. As a result, both the SSAC and RSSAC requested the Board to initiate the Bylaws amendment process. The RSSAC wishes to change its leadership structure, while the SSAC wishes to have the option to do the same should it so choose. Bylaws changes are required to effectuate each of these outcomes. On 3 May 2019, at Board Resolutions 2019.05.03.13 and 2019.05.03.15 – 2019.05.03.23, the Board directed the ICANN President and CEO, or his designee(s), to publish for public comment the proposed standard amendments to Article 12, Section 12.2(b)(ii) (SSAC) and Article 12, Section 12.2(c) (RSSAC) of the ICANN Bylaws.

Link: https://www.icann.org/public-comments/bylaws-revisions-ssac-rssac-leadership-2019-06-10-en

Top Topics: I Sold a .TV for $5,000; Can A Poor Domain Devalue a Brand?

According to my DomainIQ monitors, Nat Cohen’s Telepathy Inc, which holds an incredible portfolio of premium names, sold the domain Properly.com this week. The buyer is a holiday home management company called Properly, who upgraded from ManageProperly.com.

According to Crunchbase, there are several other companies using the “Properly” name including that operate on inferior names including GoProperly.com and SellProperly.com. The buyer of Properly.com took the initiative and acquired the...

Top Topics: I Sold a .TV for $5,000; Can A Poor Domain Devalue a Brand?

How Color Domain Names Are Used

Recently, we published an article looking at how various animal domain names are used. We highlighted animal .COM domains since they are a versatile type of domain name that is coveted by investors and end users alike. Another niche that is highly desirable is color domains. Exact match color domains like Orange.com are owned and operated by some of the biggest brands in the world and are therefore difficult for investors to acquire.

Here, we are going to take a look at seven exact match...

How Color Domain Names Are Used

ICANN Announces Successful String Evaluation for the European Commission and Laos IDN ccTLDs

LOS ANGELES – 5 June 2019 – The Internet Corporation for Assigned Names and Numbers (ICANN) today announced two successful completions of String Evaluation of the proposed Internationalized Domain Name (IDN) country code top-level domain (ccTLD) strings for the European Commission (in Greek), requested by EURid; and Laos, requested by Lao National Internet Center (LANIC). Details of the evaluation are provided here: http://www.icann.org/en/resources/idn/fast-track/string-evaluation-completion.

The IDN ccTLD Fast Track Process was approved by the ICANN Board at its annual meeting in Seoul, South Korea on 30 October 2009. First requests were received starting 16 November 2009. The process enables countries and territories to submit requests to ICANN for IDN ccTLDs, representing their respective country or territory names in scripts other than Latin. IDN ccTLD requesters must fulfill a number of requirements:

  • The script used to represent the IDN ccTLDs must be non-Latin;
  • The languages used to express the IDN ccTLDs must be official in the corresponding country or territory; and
  • A specific set of technical requirements must be met (as evaluated by an external Domain Name System (DNS) Stability Panel comprised of DNS and IDN experts).

The request and evaluation processes entail three steps:

  • Preparation (by the requester in the country or territory): Community consensus is built for which IDN ccTLD to apply for, how it is run, and which organization will be running it, along with preparing and gathering all the required supporting documentation. Requests are submitted through an online system together with additional material supporting the process at http://forms.icann.org/idn/apply.php.
  • String Evaluation: Requests are evaluated in accordance with the technical and linguistic requirements for the IDN ccTLD string(s) criteria described above.
  • String Delegation: Requests successfully meeting string evaluation criteria are eligible to apply for delegation following the same ICANN IANA process as is used for ASCII based ccTLDs. Requesters submit string delegation requests to IANA root zone management: root-mgmt@iana.org.

With this announcement, 61 string requests for a total of 42 countries/territories have successfully passed through the String Evaluation. Of these, 57 IDN ccTLDs representing 39 countries/territories are delegated in the DNS root zone, with the remainder either readying to apply, or actively applying, for delegation of the string. Up-to-date information about the IDN Fast Track Program will continue to be provided on the Fast Track Process web page at https://www.icann.org/resources/pages/fast-track-2012-02-25-en.

ICANN looks forward to enabling the availability of non-Latin country code domains for countries that meet the Fast Track Process requirements. ICANN will continue to accept new string evaluation requests in the Fast Track Process. Staff support is available to help all countries and territories interested in participating in the Fast Track Process. Please email IDNProgram@icann.org for any inquiries for participation.

About ICANN

ICANN's mission is to help ensure a stable, secure, and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world. ICANN was formed in 1998 as a not-for-profit public-benefit corporation with a community of participants from all over the world.

Adopted FY20 Budget and Five-Year Operating Plan Update To Take Effect on 1 July 2019

WebHostingPad

LOS ANGELES – 4 June 2019 – The FY20 Budget and Five-Year Operating Plan Update was adopted by the Internet Corporation for Assigned Names and Numbers (ICANN) Board on 3 May. As the ICANN's Empowered Community did not raise a petition to reject any of the approval decisions, the FY20 Operating Plan and Budget will take effect on 1 July 2019. Click here to view these documents.

Community participation in ICANN's planning process is a cornerstone of transparency and accountability to the global multistakeholder community. ICANN thanks all community members who contributed to this important process.

About ICANN

ICANN's mission is to help ensure a stable, secure, and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world. ICANN was formed in 1998 as a not-for-profit public-benefit corporation with a community of participants from all over the world.

Non-Contracted Party House (NCPH) Election Procedures for Board Seat #14

Open Date: 3 June 2019 Close Date: 24 June 2019
Originating Organization: Generic Names Supporting Organization (GNSO)
Categories/Tags: GNSO Operating Procedures
Brief Overview:

This public comment proceeding seeks input on the Non-Contracted Parties House's (NCPH) proposed election procedures for Seat #14 on the ICANN Board of Directors. Under Section 11.3(f)(ii) of the ICANN Bylaws, the NCPH has the responsibility of selecting a representative to fill Board Seat #14. The procedures were jointly developed by the Stakeholder Groups comprising the NCPH to address the Board Seat appointment process and for inclusion as an Annex to the GNSO Operating Procedures.

Link: https://www.icann.org/public-comments/ncph-election-procedures-seat-14-2019-06-03-en