Go Global: How Multilingual Brokers Have the Edge

English is the language of choice for international communication, and the top language globally in terms of the total number of speakers.

When native speakers are taken into account, however, it ranks at number three, behind Chinese and Spanish.

The set of top ten languages completes with Hindi, Arabic, Bengali, Portuguese, Russian, Japanese, and Pakistani Lahnda.

Understanding how the world treats communication in its native language, can help with global sales, and that includes domain name sales.

Bi-lingual and multi-lingual speakers can help bridge the world of commerce, and establish new relationships going beyond a single sale. Being able to respond to inquiries in a way that shows respect of the other person's origin, is a great glue for communications.

The extensive team of Uniregistry Brokers, takes pride in employing domain industry professionals that use and excel in many different languages:

"Uniregistry has 41 brokers that speak over 14 languages, including English, Spanish, Mandarin, Taiwanese, German, Russian, Arabic, Urdu, Hindi, Czech, and Punjabi."

How important is it to communicate with a potential domain buyer in their native language?

Consider the barriers that can exist when one party or both use an automatic translator to communicate. There is plenty of room for error, misunderstandings, and the occasional disastrous use of the wrong words, or the wrongful perception of a response.

First of all, when a native speaker is used to handle a domain name inquiry at Uni, their tone, use of words, and consistency of communication keep the conversation going.

Many times, the discussion leaves the digital written word behind, and moves to voice or video. That's precisely where Uniregistry Brokers deliver the most, and are able to demonstrate to the buyer why the asking price is justified.

I contacted several Uniregistry Brokers, to seek examples of how things improved once a native language was used.

Sebastian mentioned that his use of languages other than English accounts for about 1% of his brokered sales; talking to French buyers on the phone in their native language helps tremendously with closing the deal. Sebastien is multi-lingual, using French, Spanish, English and Arabic to close deals.

Buyers respond well to hearing their native language, by opening up with increased trust. That gives Uniregistry Brokers a strong advantage over competing services, that only engage buyers in English.

Culturally, Arabic-speaking buyers embrace the graciousness of the party who uses their language even if they speak good English themselves. It's part of the beauty of global public relationships, and a great asset to performing business with the large Arab market.

Some markets can be demanding, due to a much lower percentage of native speakers using English. In Spain and France, communicating in the local language yields more results than struggling with English.

Buyers that reached out and were dealt with in their native language often develop a more direct personal relationship with the broker. They become repeat buyers, and often contact brokers directly. This is a huge advantage for domain sellers, that are often contacted by Uniregistry Brokers on behalf of existing customers.

Mohammed, who speaks English, Urdu, and Hindi, told me that 99% of the people with financial resources who speak these languages also speak English. He added that using these languages to address accidental offers by getting on a short call, is a quick way to figure out if the buyer is confused, saving time on further communications.

Jenny mentioned that she is managing mostly leads from China. Because she speaks Chinese, she can achieve more than just negotiating on numbers back and forth. She is able to make them understand the value behind the domain names they inquire about, and bump them up on their offers.

Even English itself isn't a single dialect. Domain brokers that are from the UK  several, as in the case of the Uni Market often close deals with British buyers, with a success rate higher than their American counter-parts; a standard British English accent and use of Queen's English definitely helps.

Conclusion: Uniregistry Brokers can get you a great deal with buyers whose native language isn't English, and improve your success rate with English speakers as well. They are experienced in the particular nuances of 14 languages, and their cultural backgrounds, helping you sell your domain names faster, and at better prices.

Uniregistry Brokerage: The Domain Seller is Your Silent Business Partner

Companies are registering domain names all the time, seeking to baptize their brands and products.

Marketing departments worth their salary paycheck perform extensive analysis of data, such as search engine trends and numbers, before they zero in on a particular domain name.

By now, you know the most likely result: that domain of primary choice, is most likely already taken. With more than 140 million .com domains in existence, there is a strong likelihood that the domain is also up for sale.

Back at the corporate HQ, a few more meetings take place to ensure that funds are locked in to pursue the domain name's acquisition, and to create an approach and strategy.

Calls are placed and emails are sent out; perhaps by a third party proxy buyer whose task is to make first contact with the seller, providing a curtain of anonymity to their client. The response arrives, and the company has yet another meeting to discuss their options.

Perhaps the numbers came back much higher than expected. Quite often, the company assumes their product or service is unique, that no-one could have possibly come to the same idea, matching a virgin product or service with words that became a domain name. Or, the response was negative, due to a variety of disclosed or undisclosed reasons. So should the company seeking the domain move to negotiate further with the domain's seller?

That is the point when a great corporate strategy on domain acquisitions delivers successful results, as opposed to a knee-jerk reaction to the domain seller's initial response.

A company that treats the domain's seller as a silent business partner, stands way more chances of achieving a deal.

A silent partner is essentially an important pillar for the company's success, working for the goals set forth by all those branding meetings. And yet, many companies fail to realize that, treating instead the domain owner as a "pest" or an impediment to the product's success.

By communicating to the seller the importance of their domain, as opposed to negating, demeaning, and devaluing the domain asset they are selling, a company's officers can be in control of the negotiation's strategic balance and outcome.

Many domain sellers want to know what will their domain be used for. They understand the market's nuances and appreciate a business-like approach based on respectful communications.

They are willing to accept payment based on a number of valuation factors, that might be negotiable. The worst approach for a company is to talk down on the asset they are trying to acquire, or engage with the domain seller in a manner that is disrespectful, arrogant, and combative.

Domain sellers provide a product and service that was acquired via a combination of time and financial cost, sometimes quite substantial. These domains did not just happen to register themselves. Many domain investors treat domain names as unfinished projects, with a future date of delivery. Some, do have a more concrete project in mind, and often proceed with several stages of development.

At the Uni Market, buyers and sellers often interact directly, through the communication forms; other times, they utilize the services of the very skilled Uniregistry Brokerage team.

Uniregistry Brokers are experienced, and can serve both parties well, with the ultimate goal of closing a sale at a mutually acceptable price. What they do particularly well, is to ensure both parties are mutually respected, and in understanding that it's a business exchange, where a digital asset changes hands for - well - digital money.

Conclusion: Companies that treat their domain asset provider with a business mindset and as an important brand partner, can achieve a fair price for the domain, and engage in time-saving communications without unnecessary aggravation.

The role of the Uniregistry Brokerage team is to deliver a smooth, pleasant, and mutually acceptable business transaction, benefiting both the domain buyer and the domain seller.

Domain Name Availability: How to Sort Through the Noise

In the mid to late 1990s I used to play the domain availability game, attempting to guess which domain name was taken or not. Looking up domains was done at the Internic WHOIS page, which has not changed since 2001.

In those early days, I was simply window-shopping; like most people in their right mind, I would not consider spending $100 dollars for two years of registration fees for a "domain name." It was far from mainstream, and definitely expensive.

Today, the domain registration numbers are staggering: more than 350 million domain names in existence across all TLDs, along with 141 million dot .com alone. Registering a domain name is an easy, quick, and affordable process, that completes in seconds - a far cry from the manual process existing in 1995.

Having the ability to register a domain name on the spur of the moment, with any justification and for any occasion, can also mean one thing: there are plenty of bad domain names out there.

Whether they are too long, not easy to spell and pronounce, or simply bad choices by any definition, such uninspiring domain registrations are a waste of money that can cause a long-standing damage to one's business and brand.

In two decades as a domain investor, I've seen some domain choices that could be seen as humorous, if only they didn't cost money:

  • Words stripped of all their vowels, to create an unpronounceable, yet "cool" brand
  • Alternate spellings that are obscure, and can be seen as typos
  • Impossibly long-winded, descriptive brands that could eliminate one or even two words
  • Domain "hacks" that fail the radio test completely
  • The use of "opportunity" ccTLDs that maintain an esoteric usage for their targeted registrants

Just because a domain name is available to register, does not mean it's a good idea to do so.

To avoid the pitfalls of bad domain name registrations, a savvy investor, brand developer, or product designer must follow a few rules that help sort through the noise of available domains.

First and foremost, double-check the domain for typographical errors. It doesn't matter how good a word looks if it's not the correct spelling it is a typo. Some words do have alternate, less popular spellings, so it's a good practice to avoid the ones with considerably fewer Google results.

While it's true that anything newsworthy can be turned into a domain name these days, consider the following side-effects of such viral domain registrations:

  • They are short-lived and tend to lose exposure quickly
  • There are too many variants based on the particular event or incident they address
  • They can be controversial or even insulting
  • If they involve politics they can become very polarized

Outside of dictionary domains that are almost always registered, even after they drop, descriptive, two- or three-word domains can help define a brand, product or service. They can be objective, such as BlueWhaleShipments.com, or abstract, such as GreenMonkeyMakeup.com.

As long as the coherence of the words is there, the brand is definable and memorable an important characteristic of a domain that only costs a basic registration fee.

In general, it's good to avoid registering domains that simulate a letter's sounds by using an alternate letter. For example, Bananaz and Oreganoh might seem creative, but they can cause confusion with their stylized spellings, until they become household names - and that can take a long, long time.

Shorter tends to be better, and sometimes a dash can be incorporated into the mix to achieve that result. Dashes are the only symbols allowed, and some words or phrases are valid with a dash. Still, that's a last resort to a series of alternate domain names that should be avoided. Proceed with caution, unless you live in Germany where dashes are part of the local digital folklore.

Some domain names that are available can be outright trademark violations. The United States Patent and Trademark Office (USPTO) maintains an internal search tool that can perform a wide variety of phonetic searches.

While this is not available to the general public, one can use the asterisk (*) to mask out the beginning and end of a search string, or use the question mark (?) to substitute characters. This type of search can return existing registered trademarks very close to the keyword that is available to register as a domain name - and you want to make sure to avoid these.

The Radio Test, Failed Brands, and Conclusion

Don't forget to run the "radio test" by yourself, or with the help of others to decide if a domain name can be understood how it's written, without seeing it.

If you wonder why it's called the radio test, here's a tip: In the good old days of radio broadcasting, before television took over, there were no pictures to put emphasis on words, just audio. Everything had to be listened to tentatively, or risk the potential of being misunderstood.

In a similar fashion, when a domain name fails the radio test part, it has one more weakness for you to worry about, and thus avoid registering.

While negative terms can be used as brands creatively, they arrive with a risk of disassociation from the true meaning of the word, so be extra careful about making such choices for your domain names. Even positive words have their problems: let's not forget how Kim Kardashian's beautiful domain name Kimono.com became one of several failed brands when she attempted to associate a traditional Japanese garment with her commercial shapewear.

In a nutshell, spend as much time as possible examining the pros and cons of domain names to be used with your upcoming service or brand. Sorting through the noise means that you take the time to listen to the voice of reason, and hopefully, the sound of money from your future earnings.

Aftermarket Domain Names : Expectations When Buying on the Uni Market

Domain names available via the aftermarket are not like used articles of clothing⁠—consider them to be more like artwork.

Like fine works of art, domain names can both retain value and expand on it. Whether it's due to keyword maturity, technological innovations, or due to trending news, domain names can become active vessels of wealth. That's why domain investors register, acquire, and resell domain names, for the surprisingly simple element of profit.

Acquiring domain names in the various domain selling venues can be a mixed experience; confusing, dull, and stressful, or pleasant, straight-forward, and fun.

The latter group reflects the options available through the Uni Market, a mature domain selling platform where private sellers share their domain portfolios.

The underlying technology is secure and extensively automated. Payments are processed through gateways that ensure the validation of funds, confirmation of which is recorded while the parties involved are kept up to date. Where manual intervention is necessary, there are people taking care of the exchange behind the scenes.

It's a beauty of a transaction tracking system, custom built to sell everyone's domainsnot just Frank Schilling's.

Communicating on the Uni Market platform utilizes a friendly layout with email notifications, with options to interact in a "chatroom" fashion. When brokers are involved, their contact information can be used to provide further means of communication, and negotiations are thus more productive

The use of the Uni App accelerates the interaction and turns the exchange into a fully mobile experience. Sellers can share stories of closing sales, all while performing mundane daily tasks, or while on vacation. Have a beer, close a deal.

When buyers are looking for a domain name, their expectations are surprisingly simple:

  • Ease of pay. The Uni Market offers a variety of payment methods, including major credit cards, PayPal, and bank wires; the process is secure and automated.
  • Transparency. Every step of the exchange is recorded and updated in real time, and both buyer and seller know what is going on.
  • Quick exchange. When the buyer opens their wallet, they want quick gratification, and most domain exchanges on the Uni Market are swift.

Buying a domain in the aftermarket using the Uni Market provides the buyer⁠—and the seller⁠—with peace of mind. Many repeat customers, particularly corporate investors, use Uni as the platform to negotiate on and acquire valuable domain names.

The added bonus is the involvement of highly competent domain brokers, as the entire Uni team works in sync with one goal in mind: to make domain name acquisitions in the aftermarket a fun, smooth experience that benefits buyer and seller.

Overall, the Uni Market is a trusty domain aftermarket that resonates well with both corporate buyers, investors, and end-user buyers.

The platform evolves constantly, and its features are being improved proactively. It's a domain aftermarket worthy of your domain names as a seller, and a great repository to search for domains as a buyer.