Baffled By MMS Read On!
Mobile marketing can be very profitable, but you have to know how to do it. More and more businesses are getting involved in mobile marketing every day, and tactics are ever-changing and can be quite confusing. Luckily, you don’t really have to know the latest and greatest in mobile marketing techniques to be effective. You can rely on the tried and true method of multimedia messaging service (MMS) for easy and reliable mobile marketing advertising. Read on to find out how.
MMS is a more elaborate version of text messaging. Using MMS, you can include pictures, video and audio in your text messages. Generally speaking, this is a very good thing; however, the downside is that people who do not have more recent cell phones may not be able to enjoy your messages. Before you begin using MMS for your mobile marketing campaign, you must consider your demographic and decide whether or not people who are interested in your products and services are technologically savvy enough to benefit from MMS.
The vast majority of cell phones today can handle audio/visual messaging; although, that may be limited to picture exchange and not include playing videos. People in-the-know about mobile marketing handle this dilemma in a couple of different ways. On the one hand, using video is good for targeting more technologically advanced and typically wealthier consumers. The downside of this is that this is a fickle group who may turn on you, so you can’t always count on your MMS communications being well received. On the other hand, messaging that includes only text and photos can be received successfully by most people, and you may find a more receptive audience with this approach.
To decide which approach you will take, you should think about your product or service and who is most likely to purchase it; however, you should also keep in mind that making assumptions about the types of people who will enjoy your service may be rather elitist! You might well be wrong, and it could backfire on you big-time. It is far better to err to the side of inclusion when attempting to promote a product than to leave out entire groups because you assume they won’t be interested or able to afford your product. This kind of assumption can give you and your product a bad name.
Once your choice in MMS methods has been made, you should carefully factor in your budget and begin designing your campaign. Remember that just including photos in your MMS texts will cost less and reach more people; however, it may not result in a lot of immediate sales. The upside is that this type of inclusive advertising may result in more sales in the long term and in loyal customers who will provide you with repeat business.
When engaging in MMS advertising, there are a number of factors to keep in mind. Making a solid choice about the type of MMS advertising you will use and then following through with that consistently will help you make your choices in the long term. Remember that building a good relationship with your target audience is key to any kind of advertising campaign.