When you are looking for a domain for sale you have two choices: you can come up with your own domain name and buy it or you can find an existing domain name and buy it from the owner or at a domain auction site.
Both options have their pros and cons and I’ll give you a little bit of information on each option so you can choose the one that is best for you and your business.
Buying a brand new domain name, one that you’ve made up and one that has never been registered before (or at least isn’t currently registered by anyone) is usually your cheapest option. You can get a new domain name for around $10 a year, but there are some specific steps you want to follow to get a good domain name.
For one thing, if you’re buying a domain name for an online business, just using your name probably isn’t a great idea, unless you are famous and a lot of people would recognize your name and search for it online.
It’s important to have a basic understanding of the way search engines work. When someone looks for something online they go to a search engine (such as Bing, Yahoo, Google, etc.) and type in words related to the product or service they are looking for (keywords).
The more searches a certain keyword gets, the more traffic that a website with that domain name can get… for free. This is called organic traffic.
When you are trying to find a good domain name for your niche website you need to find out what keywords get a lot of searches a month for that niche. Once you’ve got a list of keywords you can head over to places like Domain.com or NameCheap, etc.
You should have several options since most of the really highly searched terms will already be taken. Some people say that you should only get a .com extension. I personally have used .net as well as a .com and have had good results with both.
Some people also say that your domain should just be the keyword with no other words, for example, golfballs.com rather than bestgolfballs.com (assuming that ‘golf balls’ is the keyword). To be honest, I’ve done it both ways and I’ve found that as long as the keyword is intact and the extra words are added at the beginning or the end, it doesn’t matter.
If you want to buy an existing domain name the same rules would apply unless the domain you want to purchase already has a lot of targeted traffic every month. At the end of the day, that’s what you want so if the domain name you are trying to buy already has a built in customer base, and if you can afford it, I say go for it!
I hope these tips have made your search for a domain for sale a little more clear. Take a little time and figure out your strategy before hand and if you want an existing domain just go to a domain auction site such as SEDO, (many of the places that sell domain names, like NameCheap, also have auctions) and buy your domain name.