What Is A Domain Name?

A domain is a name that identifies IP addresses on the internet. The domain name Yahoo.com represents about fifteen (15) IP addresses. Domain names are used to identify Web pages. For example, in the URL http://www.gohome.com/index.html, the domain name is gohome.com.

You register a domain name by registering with a domain name services registrar. The domain name industry is regulated and overseen by ICANN, which is an organization responsible for providing standards and procedures for certifying companies as domain name registrars.

Domain name registration has grown over the years. Network Solutions was the first domain name registrar to ever provide such a service. That was over two decades ago but today there are many accredited registrars. Only a domain name registrar is permitted to access and modify the master database domains that are on InterNIC servers. The fee is determined by the registrar as far as getting a domain name and some registers have special domain name packages.

Do You Really Need a Domain Name?

You use a domain name to create an identity on the World Wide Web and domain names can also be used for branding purposes, such as Wal-Mart, K-Mart, etc. In picking a domain name, the title shouldn’t stray far from what your company (or product) is all about. This will allow you to market your web-site as a subsidiary of your business and put your domain name on business cards and advertisements.

Once you select a domain name, you must register it with a domain name registrar. This is a task you can do easily. Many companies now offer a complete package that includes hosting and the registering of the domain name for you. Fees probably will include a one time set-up fee for all of the backend technical work that needs to be accomplished. Then pay your service provider a monthly, semi-annual or annual fee for Web site hosting services.

Many domain registrar services have competent online tools to help you get your domain name and hosting site up and running.

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Buying A Domain Name – Personal Or Business

There are several ways you can go about buying a domain name for your online business or for your personal online blog. If you have a personal blog you can just use the free services at WordPress or Blogger and use your own name. If you are starting an online business, though, that is not the method you should use.

When you buy a domain name you actually own a small piece of internet ‘real estate’. As long as you don’t break any laws you can do whatever you want with that domain.

If you rely on the free sites you will be at their mercy. That may not seem like a big deal right now but if you build up a very profitable online business and Google (who owns Blogger.com) decides that they don’t like something you are doing, they can shut your site down with no warning.

Think of what it would feel like to go to bed one night with a very successful online business only to wake up the next morning to find that your website is gone! If you think I”m just being paranoid you should ask around in the forums online and see if that has happened to anyone. Google+ operated on a freemium based business model and had 198 million users in 2018, but all free user accounts were shut down anywway, and prior to that, another very successful service, Squidoo.com was sold off to HubPages in 2014.

Since it only costs around $10 to buy a domain name, it’s just not worth the risk.

The next consideration for buying a domain name is what should your name be? The best way to answer that is to do keyword research and compile a list of keywords associated with your niche that get high monthly searches.

With your keyword list in hand head off to some online domain name registrars like RightBiz.net or NameCheap.com (you can do a search and find many other domain registrars if you want to, there are a lot of them). Once there, you simply go down your keyword list until you find a domain name that is available.

So, let’s say you have a keyword that is “make money online”. You would go to a domain registrar, type in the phrase “make money online” choose your extension (I personally think it’s ok to use either a .com or a .net) and see if that domain is available. If it is you just have to check out, and it’s yours.

If you want to buy a domain name that has already been purchased by someone you can go to domain auction sites and try to buy it there. You will usually pay more since the domain name has actually been online in most cases and will already be getting traffic.

But, since it’s already getting traffic this may be a great way to jump start your business, so it’s not all bad. If you can afford it.

Buying domain name for your online business really isn’t difficult or expensive. To get the biggest bang out of your domain name just follow these simple tips. When you use an actual keyword for your domain name you will get a lot of free traffic and that is always a good thing.

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Tips On Buying Domain Names

Want to know what the steps are to buy domain names? Having your own domain name and your own website is by far the best way to start an online business. When you have a domain name and a website it’s like ‘owning’ your own piece of online real estate. It gives your business credibility and it allows you the control you need to run your business as you choose.

Many people, especially when first starting out, mistakenly think that they can put up a blog or website for free at places like WordPress.com or Blogger.com and that is the same as getting their own domain name.

Unfortunately, nothing could be further from the truth. when you go the free route, you don’t own anything and you don’t control anything.

If the company who is hosting your blog decides that they are going to change some rule and then find that you aren’t in accordance with the new rule, they can just pull the plug on your blog. They don’t have to warn you, it’s theirs and they can do what they want.

It also presents a less than professional image to any visitors that may visit your free website. You want to create credibility and look professional. Neither of those things is achieved with a free site.

So, hopefully I’ve got you convinced that owning your own website is important, now I will walk you through the steps to buying your first domain name.

  1. Figure out what your website will be about. Are you selling products or services related to birds, golf, online business, pets, etc.
  2. Once you determine what niche your business will be in, you need to find a list of keywords related to that niche. A long list of highly targeted and highly searched keywords is what you are looking for.
  3. Take your list of keywords to an online domain registrar, there are dozens, https://rightbiz.net/register-domain-name.html is a good place to start. Plug in your keywords until you find one that is available.

For example, if you are building a business about bird watching and you’ve found that the keyword “bird watching for beginners” gets a lot of monthly searches, than you plug that in to see if the domain name “BirdWatchingForBeginners.com” is available. If so – great, if not – keep looking.

The more competitive the niche the more time it will take to find the right domain name since many of the keywords that you are using will already be taken.

If possible, use a .com extension but if you just can’t find a .com but you can find a .net, I would go for it. I’ve used both and have gotten great results with either. This is especially true if your domain name is a really great keyword.

Also, try to avoid using other words if possible. If the most searched for keyword on your list is “bird watching tips” it’s best to use only ‘BirdWatchingTips.com” but if that’s not available you can still get good results with “BestBirdWathcingTips.com”.

It’s not quite as good, but it’s better than using a less popular keyword for your domain name. As long as the keyword itself is intact, it won’t hurt you to add a word before or after your main keyword.

It’s easy to buy domain names, what becomes more of a challenge is to buy the right names, these tips will help you get a great name for your business.

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