More people are turning to the internet to make money, they are also snapping up domain names like crazy. For that reason, if you have a certain niche market you’ve been thinking about, it may be a good idea to buy your domain name now, even if you can’t get to it right away, so it’s not already taken when you want it. You may actually be able to earn a little money while it just sits there if you use domain name parking.
Once you’ve bought your domain name it can just ‘sit’ idly by and do nothing, or you can register with a domain parking site. This will allow you to place ads on your parked domain and potentially make a little revenue for you until you’re ready to build your niche website.
One thing to keep in mind though is that unless you have a very highly searched for domain name, your site isn’t going to get much traffic and it won’t generate many sales so the cost of a domain parking service may not be worth it.
In that case you may just be better off keeping your domain parked at the place where you registered it. If you do want to try to make some money from your domain and you have a great domain name that gets a lot of traffic every month, you have to be careful which domain parking service you use.
You want to make sure that you get a fair share of the revenue generated by the ads on your site. You also want to be able to generate your own landing pages so you can optimize your click through rate and make more money.
Domain parking can provide you with a nice additional monthly income. If you are able to register your new domain name (one that is a very popular search term) or you may even be able to pick up an older domain name that someone has let expire, in either of these scenarios you might be able to make some nice money every month.
Do not make the mistake of thinking that all domain parking companies are created equal. Make sure you do your research so you can get the biggest cut of the click through rate (CTR) possible. To get the most out of your domain name keep your landing page and advertisements very targeted. If your domain name is golfballs.com you might not want to include ads that are not about golf balls.
Some people have actually built whole online businesses around finding great domain names and parking them. They don’t just buy a site and park it until they can get to it, they buy a domain name based on the number of monthly visitors it will receive and then they place ads on the site and do everything they can to optimize the click through rate… that is how they make money.
Whether you buy a domain name and want to earn a little money until you can get to it or you buy a domain name with the express purpose of using a domain name parking service to make money from it, there are a lot of companies around and you should choose one carefully. You’ll find a list I use in my last blog post here.