Tag Archives: Branding Strategy

Branding Strategy in Internet Marketing

Probably you have noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exist more than ten competitors in providing air travel services for travelers both inside and outside the United States. How will you distinguish one competitor from another competitor? That is where branding comes into action. In fact, this is one of the important yet unappreciated aspects of Internet marketing. Before you will […]

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