Pay per click (PPC) marketing is a very lucrative business for search engines. It can both make or break a marketer – especially one who’s new to online marketing and doesn’t know the cons of PPC well enough to know what to avoid. The term pay per click is one that you need to fully understand before you get involved with this advertising method. Marketers who use this tactic agree to pay PPC search engines for clicks that arise due to keywords that people will use to […]

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