Category Archives: Niche Marketing

Niche Marketing – Why It’s so Important

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“Say your target customers are everyone, and you will sell to no one.” If your website is not producing as much revenue as you’d like, chances are you’re guilty of not targeting your audience sufficiently. Today’s business environment is so competitive that a small business’s best bet is to focus on developing niche products where there is less competition from large firms. Take the online book market. Amazon.com dominates the field, so smaller start-ups are wise to focus on books in specific niches. There are sites for […]

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Choosing a Niche That Has Plenty of Profit Potential

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One of the quickest routes to a business failure is to pick a niche that doesn’t have the potential to bring in the profits you’re looking for. The way to discover which niche has the ability to make money is easy. You have to do your research. First, you’re going to want to select a niche that you’re personally interested in – even if it’s one that you don’t know a lot about. You can always learn what you need to know, but if the niche is […]

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Picking a Niche that Suits Your Passions

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When working from home, it’s important to choose a niche that suits your passions. Working in any niche can be more challenging when you don’t like what you’re doing. But when you love what you’re doing, you wake up in the mornings with the energy and the enthusiasm to get to work. Take a few minutes and consider which niches might fit with your passions. If you’re not sure what your passions are, imagine you have a whole day to yourself. What do you spend it doing? […]

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