Category Archives: Internet Marketing

Beware of Buying Into Blackhat Marketing Methods

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In the race to have your website ranked highly in search engine results pages, don’t fall for blackhat marketing methods. Blackhat marketing is a term used to refer to marketing that isn’t ethical. Instead of focusing on productive, long term strategies, those who practice blackhat marketing are looking for quick, short term results. Not only can blackhat marketing traps negatively influence customers, but they can also result in your site be permanently banned from search engines. Since search engines are a major way of gaining traffic, you […]

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Give Your Readers the Chance to Opt In to Your List

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Once you have a website and you know how to use keywords to get traffic directed to your products, the next step is to make sure you keep those customers as repeat customers. You do this by offering what’s called an opt in offer. An opt in means that the visitors to your website choose to receive (via email) a free gift or more information from you about what you have to offer them. This helps to keep you from getting tagged as a spammer. An opt […]

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Doing Research on Marketing

Research on marketing is essential to understand the pattern of marketing. This is possible by searching existing knowledge related to business marketing. It is a form of business research, business-to-business marketing research and business marketing research. Marketing research is done in many forms and all these forms are known as problem-identification research. Research in advertising is done to determine the copy testing of advertisements. It is also used to know the efficiency of ads placed in any medium, the customer attention it gets, the message it delivers […]

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Differences between Marketing and Advertising

Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product. Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending […]

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Tool Talk: All about internet marketing tools

Who doesn’t want inexpensive internet marketing tools? In this day and age when advertising your business online is the way to go, it’s a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them? How can you make the most out of these low cost internet marketing tools? These low cost internet marketing tools aim to better your website and promote them thoroughly. Read on to know more about them: Software There is software specializing in internet marketing. […]

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Branding Strategy in Internet Marketing

Probably you have noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exist more than ten competitors in providing air travel services for travelers both inside and outside the United States. How will you distinguish one competitor from another competitor? That is where branding comes into action. In fact, this is one of the important yet unappreciated aspects of Internet marketing. Before you will […]

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Internet Marketing Strategies that Won’t Hurt Your Savings

Your new business will benefit a lot from various Internet marketing methods. But you don’t have to spend millions of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your advertisement expenses. Make use of your online power – through Internet marketing. Here are simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, these techniques need patience […]

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Internet Marketing Business – Effective Online Promotion

It feels good to be an ordinary employee as long as you are well-compensated and you receive privileges and benefits that are entitled to you. Good for you if you have alternate jobs after office hours or during weekends wherein you will be able to generate additional income to finance you and your family’s important expenditures. However, there are instances wherein you come to think that the income you receive both from your regular and alternate work is still insufficient to compensate your expenditures given the fact […]

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Using SEO as a Powerful Internet Marketing Tool

Using SEO as a powerful Internet marketing tool 200x200 - Using SEO as a Powerful Internet Marketing Tool

Web advertising, online marketing and eMarketing is another name for internet marketing, the process of endorsing or promoting the services and products of a certain business through the use of the internet. Starting an online business requires efforts to get your site exposed to lots of people in order for you to get the chance to build a list of potential clients which in the long run become your actual customers. For you to have an outstanding amount of exposure for your website, the best way to […]

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Website No-Nos

Setting up a website in order to bring business into your company is an essential step in the present day. Even from watching advertisements on television or picking up a magazine you can see that, alongside the bullet-point information in the ads, there is almost invariably a URL for the company website. The Internet is a serious business tool for the biggest companies, and the smaller companies use it too as it is often cheaper and more effective than going ahead with simple old fashioned business practices. […]

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