Snapchat allows you to use both photos and videos to send to your friends, family or list of followers. While both have their advantages, you could arguably make the case that video has more potential for business and that it will be better for creating something engaging and persuasive. But of course Snapchat video is…
More info
Snapchat is not an artistic medium. This is about having fun conversations with friends and it’s about having a way to engage more with fans and get them to enjoy communicating with you in a much more engaging and personal manner. But that’s not to say that photography skills don’t come into it at all.…
More info
You may not realize this but when Snapchat first burst onto the scene, it wasn’t exactly an impressive feat of engineering. What made Snapchat a hit was the simplicity of its idea and how much fun it was possible to have with the self-destructing messages it created. But in terms of programming, this was a…
More info
Snapchat is one of the most unusual social networks to make it big online. You wouldn’t have thought that such a simple concept, handled arguably quite poorly to begin with, would become the huge behemoth it has today. And yet it has – and right now it’s flying higher than ever thanks to its 2.0…
More info
It’s all too easy to overlook Snapchat as a social media platform that doesn’t really matter for business or marketing. After all, there’s no real way to discover new people to follow, the content doesn’t ‘last’ and it’s generally less geared toward marketing than something like Facebook or Twitter. Or at least that’s the opinion…
More info
A lot of celebrities may have taken to using Periscope for live streaming but some major brands have successfully used the app for important marketing events. Here are some of the companies that have used the mobile video streaming app since its invention. Adidas Adidas is no doubt one of the biggest companies that deals…
More info
Periscope marketing, just like any other marketing campaign, requires a well laid out strategy. Developing a proper strategy will ensure that you have great content that will turn around the fortunes of your business. Some people assume that just because it is a mobile streaming app, much content development is not necessary. That is where…
More info
Periscope marketing can be a great way to reach out to your customers and stay ahead of the competition. To have a successful live streaming session, these are some of the tips that you can use in order to effectively engage your audience and have a productive marketing event. Let Your Viewers Have an Exclusive…
More info
While some of the major brands have dominated the headlines for using periscope for marketing purposes, even small and medium-sized companies can effectively use this app in different ways. Here are some of the ways in which they can harness its benefits and grow their businesses. Creating Buzz Around New Product Releases Since Periscope live…
More info
A lot of companies have used the Periscope live streaming app for several marketing campaigns ever since it was launched. Unlike with recorded broadcasts, it’s not advisable to sound plastic or mechanical during the live streaming sessions because viewers will immediately detect that. This app functions best when businesses present a honest picture of themselves…
More info
